Designed by Elisa Ossino, V-ZUG Studio Milano is the innovative flagship store in which technology and natural materials come together; an environment evocative of material and minimalism.

CIMENTO^® fits into the project as a fundamental partner in the search for formal unity and sustainability. The Querini Formelle give the living wall an extraordinary depth and a strong visual character with chiaroscuro of great plastic intensity, while the furniture-sofa covered with CIMENTO^® WILL slabs establishes a harmonious dialogue between material surfaces and essential lines. Almost in antithesis to the muted colors of the living area, the kitchen environment is instead characterized by a refined sculptural noir conferred by the CIMENTO^® WILL slabs enriched with volcanic lapilli.

The project thus encloses a combination of raw materials of natural origin and advanced processing techniques. A space with a contemporary atmosphere takes shape, where technology meets sustainable design excellence, transforming raw material into a decorative and structural element of high value.